Modern Marketing
One constant on the internet is change. I spent years working on making websites adapt to multiple screen resolutions from 800 width up to 1024 and larger. But as the world has become more mobile, and the ubiquitous smartphone has
There have been a lot of developments in the last 15 years of the world wide web. We’ve gone from straight text on a page to some pretty astounding websites that are full on multimedia showcases of company products and
Once upon a time when the internet was a skeptical fad to companies trying to expand their marketing channels, I worked for an ad agency that worked for months developing a corporate presence for a client. One of the specific
If not you are missing the most important marketing channel in your business plan. This is an interesting visualization of the internet evolution.
Detroit’s own rhythm and blues revue The Infatuations engaged PromoSta to develop a digital media strategy integrating disparate social media channels into a central web hub allowing the band to better communicate to fans regarding gigs, releases, products, and special
Engaging your customers and internet search engines are important aspects of your marketing challenge while working to get to the ultimate goal… More Sales. Every business needs a website. Many businesses have a website which is static and for lack
When you purchase a domain name the company usually suggests you purchase a list of domains as well, the plural, the .net, .org, etc. etc. Yep, it’s important. The point is that you don’t want someone pilfering your potential clients,
Corporate Identity is the image that you present throughout your marketing and public image. This Identity should be consistent throughout all your public facing communications. This Identity and its consistency helps to create your corporate persona, and identifies who you
You wouldn’t forget about your kids. You wouldn’t leave your business with no supervision for three months. Don’t neglect your website, it is your business child. Your website is like a growing child, it must be nurtured and fed to
PromoSta is proud to have partnered with Eric Dennis of St. Augustine to develop and launch www.ThisIsAGoodSign.com and work with the team there to deliver stickers and e-commerce solutions to their cause. This Is A Good Sign has a philosophy
Recently, I’ve worked with some companies to develop specific regional or niche markets focusing on a small audience to expand their overall product reach. One example is a nationwide beauty product supplier AglowSkinCare.com who built a small focused market in
If a picture is worth a thousand words, what is a video worth? Illustrations in your marketing copy are a must, especially with the low cost of digital publishing. But what does a video say about you, your product, or
The old adage, “keeping an existing customer is cheaper than gaining a new one” is very important in this down economy. What are you doing to keep your company, products and services in the forefront of your customers mind? E-newsletters
PromoSta built the website ronsonrepair.com a few years back for a hobbyist specializing in repairing vintage art deco Ronson cigarette lighters. The strategy was simple, an outlet to better describe his services, and market this skill to lighter collectors on
Recently, PromoSta was set up as the North Florida Branch of Detroit Marketing Services. On my way out of town I agreed to help a friend with his Photography website, billyvoo.com. BillyVoo is one of Detroits activist urban explorers. He