Marketing Communications

Build Your Own?

There have been a lot of developments in the last 15 years of the world wide web. We’ve gone from straight text on a page to some pretty astounding websites that are full on multimedia showcases of company products and

Does your business have a website?

If not you are missing the most important marketing channel in your business plan. This is an interesting visualization of the internet evolution.

New Site – The Infatuations

Detroit’s own rhythm and blues revue The Infatuations engaged PromoSta to develop a digital media strategy integrating disparate social media channels into a central web hub allowing the band to better communicate to fans regarding gigs, releases, products, and special

Your Corporate Identity

Corporate Identity is the image that you present throughout your marketing and public image. This Identity should be consistent throughout all your public facing communications. This Identity and its consistency helps to create your corporate persona, and identifies who you

Don’t neglect your website.

You wouldn’t forget about your kids. You wouldn’t leave your business with no supervision for three months. Don’t neglect your website, it is your business child. Your website is like a growing child, it must be nurtured and fed to

Niche Marketing

Recently, I’ve worked with some companies to develop specific regional or niche markets focusing on a small audience to expand their overall product reach. One example is a nationwide beauty product supplier AglowSkinCare.com who built a small focused market in

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